Innovating Fashion and Home through Trend Forecasting and Sustainability
Jo Jaggs is a seasoned global trend forecaster, strategic creative, and design director with expertise in sustainability for apparel and homewares brands. Her work centres on storytelling and the human experience, building meaningful connections that shape the future of design.
Driven by a commitment to envisioning future possibilities, Jo inspires brands to create thoughtful, sustainable products that resonate with consumers worldwide.
STRATEGIC CREATIVE DIRECTION
With a focus on creative direction, Jo leads multidisciplinary teams to align seamlessly with brand identity and product strategy.
Through close collaboration with apparel and product design teams, her vision integrates industry trends to inspire innovative, commercially successful products.
EVIDENCE-BASED TREND FORECASTING
With a strategic focus on research and the ability to recognise patterns and opportunities, Jo’s approach centres on helping brands translate insights into products and profits.
Highly skilled in identifying and interpreting market trends, buying habits, and social shifts, Jo’s expertise drives the creation of relevant, desirable, and commercially successful products.
sustainable & ethical futures
Jo uses strategic foresight and pattern recognition to uncover new opportunities in sustainability, guiding brands toward futures that balance profit with social and environmental responsibility.
Her approach focuses on creating a positive impact in apparel and homewares by prioritising sustainability through responsible sourcing, transparency, and waste reduction.
By combining rigorous research with an understanding of market dynamics, Jo helps brands meet consumer demand for ethical products and craft sustainable solutions that align with core values.
